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DVLA personalised license plate sale raises £4m11-Sep-2012

A total of 1,500 registration plates went under the hammer at the event at Mercedes-Benz World in Surrey.

The top-selling plate was 100 O which, after a bidding frenzy, sold to an anonymous bidder for £71,360 — almost five times its £15,000 estimate.

This made the plate more expensive than a new BMW M3, Lotus Evora, Range Rover Sport or an entry-level Porsche 911.

The same mystery buyer also paid £36,368 for the plate 50 OOO — taking his total spend to £107,728.

Other plates included BU11OCK, which fetched £29,800, and 91 S which sold for £29,090.

The total raised at the three-day auction, which ended on Saturday, was £4,020,805.

Around £3.75million will go to the Treasury.

A DVLA spokesman said: “We’re extremely happy with the results. It was a very good sale which exceeded expectations.